The Gig
auntEDNA.ai builds responsible AI to support college athletes' mental health, empowering sports psychologists with early detection tools through culturally aware care.

Making It Happen
In Black and Brown communities, Aunts, "Aunties," and "Tias" are known for being the people who support your success. In this case, it was important to the founders to not only name the organization after a family member, but to have the logo represent something near and dear to them.

Ta-Da Moment
Using the co-founder's Aunt Edna's bracelet as inspiration, I was responsible for illustrating the custom "E." By simplifying, yet still paying homage to the bracelet, and adding a colorful gradient, the final result was a tech-forward logo.