NYC Mayor
(Client)
Blake For NYC Mayor
(Role)
Branding + much more
NYC MAYORAL PRIMARY
The Gig
Michael Blake, former Obama White House staffer, DNC Vice Chair, and New York State Assemblymember, ran in the 2025 NYC mayoral primary. The campaign focused on digital-first voter engagement, youth and minority outreach, and rapid-response activation.
Making It Happen
I designed Blake's branding with an upward angle and slanted "For NYC Mayor" to signify progress. I created digital designs including social media graphics, memes, digital ads, mobile billboards, and website updates. Print materials included pins, business cards, palm cards, posters, flyers, and rally signs.
Ta-Da Moment
The campaign earned 270,000 valid votes, significantly expanded name recognition, and raised $65,831.14, qualifying for NYC's matching funds program.
NYC Mayor
(Client)
Blake For NYC Mayor
(Role)
Branding + much more
NYC MAYORAL PRIMARY
The Gig
Michael Blake, former Obama White House staffer, DNC Vice Chair, and New York State Assemblymember, ran in the 2025 NYC mayoral primary. The campaign focused on digital-first voter engagement, youth and minority outreach, and rapid-response activation.
Making It Happen
I designed Blake's branding with an upward angle and slanted "For NYC Mayor" to signify progress. I created digital designs including social media graphics, memes, digital ads, mobile billboards, and website updates. Print materials included pins, business cards, palm cards, posters, flyers, and rally signs.
Ta-Da Moment
The campaign earned 270,000 valid votes, significantly expanded name recognition, and raised $65,831.14, qualifying for NYC's matching funds program.
NYC Mayor
(Client)
Blake For NYC Mayor
(Role)
Branding + much more
NYC MAYORAL PRIMARY
The Gig
Michael Blake, former Obama White House staffer, DNC Vice Chair, and New York State Assemblymember, ran in the 2025 NYC mayoral primary. The campaign focused on digital-first voter engagement, youth and minority outreach, and rapid-response activation.
Making It Happen
I designed Blake's branding with an upward angle and slanted "For NYC Mayor" to signify progress. I created digital designs including social media graphics, memes, digital ads, mobile billboards, and website updates. Print materials included pins, business cards, palm cards, posters, flyers, and rally signs.
Ta-Da Moment
The campaign earned 270,000 valid votes, significantly expanded name recognition, and raised $65,831.14, qualifying for NYC's matching funds program.