The Gig
Diversity Cyber Council, a nonprofit organization, launched an Atlanta-based campaign called Tech is the New Trap. The mission was to provide tech education and increase opportunities in the tech workforce for Black identities.

Making It Happen
I created digital items like social media content and a sponsorship pitch deck. This included branding for their partnership with Vower, called 'The Hustle for Your Community' campaign to drive opt-ins for tech education like Trap University. I also designed flyers and postcards to drive awareness of in-person activations.

Ta-Da Moment
I led social media content creation to sustain digital engagement and worked alongside the team to design and implement an influencer program engaging both paid micro-influencers and cybersecurity program participants who earned scholarships in exchange for ambassadorship.

This campaign was ended due to the loss of federal grants for the Affordable Connectivity Program.